Blog

Cotto and cream star and cross porcelain tile installation in entryway.
Specifying the Star and Cross: Geometry That Holds the Room
The floor is the largest continuous surface in a room. Learn how the disciplined geometry of the Star and Cross porcelain tile brings order, rhythm, and a quiet sense of... Read more
A pattern evolved over time
The Architecture of the Grid: From Terracotta to Porcelain
There are surfaces that do the quiet work of holding a space together. Discover the architectural history of the star and cross geometry, and why translating it into porcelain meets... Read more
Kitchen interior utilizing Shiro matte white ceramic tile on the backsplash to create a quiet, grounded architectural surface.
Grounding the Room: The Form and Surface of Mugi
When you build a material board for a new project, you are testing relationships. A piece of unlacquered brass sits next to heavy linen and white oak. At some point,... Read more
Textured stone tile samples with brass knob and drill bits background
The Language of Exterior Spaces: Material, Water, and Form
As the season shifts, the way we use our spaces changes. Doors stay open a little longer. Mornings start outside. You start to notice how much of the day spills... Read more
Surface and Light: The Architecture of Japanese Glaze
Eigo & The Depth of Reflection
Color usually gets the attention, but the surface dictates the room. We spend a lot of time looking at flat swatches, trying to lock in the perfect hue. But the... Read more
Modern kitchen with vertical cream tiles and gold faucet accents.
The Architecture of the Line
The rectangular format has never been driven by trends. Its proportions echo the logic of a brick. When it appeared in the original New York City subway system in 1904,... Read more
Flat lay of bathroom tiles, wood sample, brass handle, fabric swatch
Suna: The Art of Restraint
In spatial design, bringing order to a room doesn't mean making it minimal—it means establishing a rhythm. Discover how the Suna Collection uses the discipline of the stacked grid and... Read more
Glossy white kit-kat tile backsplash with a gold faucet.
Creating 'Quiet Rhythm': Why Stacked Mosaics Are Redefining Modern Minimalism
There is a shift happening in how interior surfaces are being selected. Not a trend, and not a reaction, more of a settling. A move away from extremes toward something... Read more
A chrome kitchen faucet against a vertical blue tiled backsplash.
The Right Materials, The Right Results: Creating Value at Every Step
Every customer who walks through your door has a unique vision for their space. Whether it’s a homeowner looking for a dream kitchen or a business owner designing a welcoming... Read more
Elegant patio featuring wooden furniture and white wrought iron seating.
We Sell Beautiful Spaces, Not Just Tiles: Bringing Value to Your Customers
Everyone is hearing it, that todays market is more competitive and it's tougher to connect with your customers than ever. And the reality is that it's not enough to just... Read more
Textured grey subway tile backsplash with books and a clock.
20 Years in the Tile Industry: Insights for Pricing Success
As a seasoned CEO in the tile industry, I've had the opportunity to guide countless pricing decisions that have contributed to our company's success. Effective pricing is a delicate balance... Read more
Various colors of picket-shaped marble tile samples on black background.
Maximizing the Potential of Tile and Natural Stone in Your Projects
Tile and natural stone provide a wealth of opportunities for designers and architects to create spaces that are both visually stunning and functional. With a range of textures, colors, and... Read more