1. Understanding the Customer Journey
Understanding product trends is an important part of our value proposition to customers and is the very first thing we consider when designing a display. We have a multi-step process that begins with research, which then feeds into10:00 AM ideating, then material and vendor selections, prototypes, a feedback loop, and finally execution.
This allows us to bring relevant trends forward and timely products to your showroom. Additionally, we go beyond product; we spend time in understanding your business to provide solutions that are relevant and work with your processes, whether that's a display or large project. We all know time is money and the more time we can give you, the more money we all make.
2. Display Design and Aesthetics
As we have exposure to thousands of display designs through our partners (and even our own showrooms) we have insider access to the techniques and processes all of the best displays share. Here's three points you should focus on:
- The displays are made visually appealing and showcase the tiles in an attractive manner using lighting effectively to highlight textures and colors. Direct lights, soft lights, and others all have their purposes -- the best displays play with their lighting.
- Descriptive charts with measurements, sourcing information, and anything else the customers might be interested in. The best customer experiences and displays will answer questions before the customers have asked them.
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Visuals of the product being used in a real-life scenario to assist the customers in visualizing the product on their project. Getting the customers to visualize themselves in those positions does wonders for generating emotional buy-in and converting sales.
3. Technology, Analytics and Feedback
We’re constantly investigating how we can incorporate technology into the picture, not because it's the new buzzword but because, if used properly, it can help with customer conversions.
We've invested a lot of time and money into building a system that shows us which displays and products are selling the best for our partners. We then use that data to adjust our other displays and products, modeling whatever helped them stand out, to boost our partners' sales. It's a win-win for everyone!
4. How do I use this knowledge?
After reading these points, we'd encourage you to:
- Ask yourself if you've mapped your customer journey. Do you know where it starts and where it stops? If not, it's time for you to do some mapping!
- Ask yourself if you've included the correct charts, data, lifestyle pieces, and aesthetic lighting. Have you answered your customer's questions before they've even asked them?
- Ask yourself how you're using technology to analyze and gather feedback on what's working and what's not. Are you surveying? NPS? PMF? What about setting up a CRM, or a dashboard in your ERP to track different displays?
